Another guru myth.. You have to look at your particular website when analyzing bounce rate - Every situation is different. If you are ranking an inner page that has a free offer that you are using to build an email list your bounce rate is going to be sky high no matter what. If the person lands on the page and doesn’t complete the offer it is going to count as a bounce. If they do complete the offer it is going to register as a bounce in most situations as well because they are remaining on that page or being redirected to a confirmation page that doesn’t always sit on the site domain.
Looking into the bounce rate is good when analyzing some pages, but not all. A high bounce rate isn’t going to impact your rankings. Worry about your bounce rate for other reasons like user engagement and effective interlinking to keep users on the site! but don’t worry about it in terms of SEO rankings.
No comments:
Post a Comment